5 Critical Factors in Website Design

(Updated since our post 3 years ago)

1. Great Graphic Design. You MUST have graphic design that is specifically created for your business and is consistent with your offline marketing activities. IMPORTANT - Make sure that the design is visually impressive to your targeted readers – you only get one chance for a first impression. After you’ve created the first impression your subsequent pages should maintain the design theme.

2. Easy To Use, Intuitive Navigation. Website visitors MUST be able to reach every page from every other page. It’s IMPORTANT to have links to other pages incorporated into the text. It’s HELPFUL to have a Sitemap & Keyword Search function.

3. Your Contact Information MUST be included in a prime position on every page. When a reader is ready to get in touch with your business, your contact information must be instantly available.

4. Content that’s Easy to Read. Your website MUST have dark text on light background because otherwise it’s hard to read. It’s BEST to use lots of headings, short paragraphs, bullets & numbered points, taglines. Use plain & uncomplicated words. IMPORTANT: your text should be focused on the reader – not on the writer, you should write about solving a problem for your website visitor.

5. Friendly for Mobile Devices. Use of Smart Phones to browse the web has become widespread. Your website MUST be designed to be easy to read & navigate on a mobile phone. You have the option of having a different call-to-action for people using a Smart Phone.

To summarise, a well designed website makes an impact with both visual elements & the text.

If it’s easy for people to find their way around your site they will have more confidence in your business.

You need to let people know that you understand their needs & make it easy for them to do something about it. Visitors to your website who feel that you understand their problems are more likely to contact you for the solution.

Mobile Website Comparison Tool

We have devised & produced a tool that enables people to compare a Mobile Optimised Website Vs what people would have seen on their smartphone before we optimised the website.

www.webdzinz.co.nz/mobilesites

This tool can also be used as a simulator to view what any ordinary website looks like in this environment.

It's quite revealing  to see how poorly some website perform and clearly show how very important it is to go to the next step, optimising your website for use on a smartphone.

eCommerce website upgrade

Global Coffee sells coffee online to lovers of great coffee.

 

Have just completed an upgrade of their eCommerce website so that people can easily save a record of their favourite beans and can examine their past orders in order to more easily re-order.

 

We have also set up a facility for Global coffee to give their customers numbered coupons which provide a discount on ordering.

 

Visit their website: www.globalcoffee.co.nz

Interactive website for Mobile phones

Have a new Mobile Version of our Brides Corner Website. This time we have included interactive information for the first time.
There  is a huge range of wedding dresses shown in an interactive way.

If you're reading this on a smartphone go to: www.bridescorner.co.nz
If you're reading this on a bigger screen go to www.bridescorner.co.nz/mobile
Have had great feedback on this one. We'd be interested to know what you think.

Website Upgrade

Have just completed and published an upgrade for one of our earliest clients - www.pacificfinance.co.nz 

We used our Content Management System so that all website information can be updated directly by our client. Simple and easy to use.

Upgrade to our Mobile Website

Have just released an upgrade of our website optimised for use on Mobile Phones.
Much more stylish & interactive. Check it out on your smartphone & let us know what you think.
www.webdzinz.co.nz

Speech to BNI East Auckland

Provided a 10 min presentation to BNI East Auckland about the need for people to have their website optimised for Mobile Devices.

There are currently over 5.3mil mobile phones in NZ, pop: 4.5mil,  (1 for every 5 sheep) and 50% of all connections to the Internet are made via Mobile devices (source: Statistics NZ)

Spoke about the attributes of an effective Mobile Website and provided a demonstraion using a Mobile Phone Simulator (http://www.webdzinz.co.nz/mobilesites/)

These continue to be extremely popular additions to the marketing toolkits of our customers.