Facebook for Business

7 Reasons why Facebook is good for your Business

1. People use Facebook to search for goods & services. 
2. People ask their friends (their wider community) for recommendations
3. Your competitors are out there so you need to be there too (& it's free so why wouldn't you)
4. Showcase your products or services
5. Demonstrate your expertise
6. Use photos to show what you do
7. Make links to your website – Google loves that

For more info refer to our website - Webdzinz - website design in Auckland

Webdzinz Supports Integrated Neurological Rehabilitation Foundation

Webdzinz has just finished an extensive reconstruction of the INRF website.  There are loads of Photos & detailed info about the wonderful work that INRF undertakes to help people with neurological disorders in New Zealand.

They are a dedicated bunch of professionals making a difference in the lives of people with motor disorders such as Stroke, Parkinson’s, Multiple Sclerosis, Head injuries and Cerebral Palsy.

CUSTOMER FEEDBACK

Many thanks for your companys terrific work for INRF. The new INRF web site looks great and we all enjoyed working with your team.

Webdzinz objective input during the transition were invaluable. Feedback from our client customers and health providers has been very positive.

Subsequently I have personally recommended two organizations to Webdzinz.

We wish your Company all the very best for the future.

Kit Kingston - Chairman

July 2012

"I Want A Cheap Website"

While cheap website design may look like a bargain, it's not always such good value.
Your company image is at risk and your sales could suffer as a result.

Read on to find out what separates the amateurs from the professionals and whether extra costs will get you any extra benefits.

The cost of a website varies from company to company. Think about these factors:

• Experience - How long have they been in business? Do you think that you can build a long term relationship with this company?
• Graphic Design - Does their style suit your image? Review their portfolio for evidence of their expertise and experience.
• Search Engine Successes - Ask about their SEO philosophy and successes.
• Is there a Content Management System? Do you have personal and instant control over what is written in your website? Are you able to expand/adapt your website as your business changes?
• Consumer Understanding and Branding Experience - Are they likely to understand your customer motivators?
• Support Systems - Is there a manual and personal tuition in how you can make changes to your website? Is telephone support available?
• Unbiased Business Advice - Can you trust them to tell you if your idea is any good or not?
• Staff - Do they have appropriate qualifications and experience? Are they trustworthy? Is there sufficient cover for emergencies during holiday periods?
• Disaster Recovery Plan - is there one?
• Data Backup Process - is there one?
• Credibility - Are they an ethical company? You don't want to find yourself associated with a company that makes porn sites.
• Confidentiality - Can you be sure that will they maintain your confidential information?

Some pitfalls of which you should be aware:

Size of the design company

Smaller companies

• Even before any quality factors are taken into account, smaller companies generally have lower overheads and therefore lower prices. The danger is that they may not have the broad experience that larger companies have.

• Also, with limited staff numbers, will there be someone available when you need some telephone support?

• You need to be sure that the company will still be running in six months time when you need them to do more work for you.

Company overheads

On the other hand, larger web design companies often have higher overheads. Offices in high priced suburbs, running seminars or newspaper advertising all costs a fortune, which will be passed on to you with increased prices. Consider a company with more modest premises.

Middle ground

You may be best to find a middle ground here, where experience and skills have been developed but overheads are kept under control.

The experience and talent of the web and graphic designers

One man band designers who are starting out and lack any business experience can charge less for their work, because they are still perfecting their skills. But their graphics may not demonstrate a good grasp of layout, colour theory and well-resolved design. A professional design will be appealing and balanced. Amateur design work may be cheap, but will it convince your customers to do business with you? In fact it might have the opposite effect!

Programming

Website programming is full of variables that most business people know nothing about. Poorly programmed websites can result in slow loading and inconsistencies between web-browsers and computer operating systems. You need someone you can trust.

Content Management System

You also need a website with a Content Management System - this allows you to take control of your own website so that your website can grow and adapt as your business does.

Conclusion

These are just some of the variables that affect the price of web design work. You will want to make sure you are getting good value from your design company. Value is not always about the price of the work, but includes the professionalism and long-term viability of the work carried out.

Your website is your first point of contact with the public. First impressions last, so be sure that yours is a good one. Get hold of a professional web design company and be prepared to invest in your image. Savings in price quickly disappear when you have amateurs work on your company image.

The benefits of good design are that your company image will be professional and the ongoing costs will be lower. These benefits are well worth the investment of working with professionals.

4 Critical Factors in Website Design

• Great Graphic Design. You MUST have graphic design that is specifically created for your business and is consistent with your offline marketing activities. IMPORTANT - Make sure that the design is visually impressive to your targeted readers - you only get one chance for a first impression. After you've created the first impression your subsequent pages should maintain the design theme.
  
  
• Easy To Use, Intuitive Navigation. Website visitors MUST be able to reach every page from every other page. It's IMPORTANT to have links to other pages incorporated into the text. It's HELPFUL to have a Sitemap & Keyword Search function.
  
  
• Your Contact Information MUST be included in a prominent position on every page. When a reader is ready to get in touch with your business, your contact information must be instantly available.
  
  
• Content that's Easy to Read. Your website MUST have dark text on light background because otherwise it's hard to read. It's BEST to use lots of headings, short paragraphs, bullets & numbered points, taglines. Use plain & uncomplicated words. IMPORTANT: your text should be focused on the reader - not on the writer, you should write about solving a problem for your website visitor.
  

To summarise, a well designed website makes an impact with both visual elements & the text.

If it's easy for people to find their way around your site they will have more confidence in your business.

You need to let people know that you understand their needs & make it easy for them to do something about it. Visitors to your website who feel that you understand their problems are more likely to contact you for the solution.

Your business deserves a Winning Website

EVERY BUSINESS needs a website
YOUR BUSINESS deserves a Webdzinz Winning Website.

Go here to have a look at some of our recent websites - you might find a business like yours. At the very least you might find some ideas that you could use in your own website.

If you are located anywhere in the greater Auckland area we'd like the opportunity to sit down & find out about your business & your customers.

Contact us here

What makes a good website

To put it simply, a good website is customer focused – it is about providing a solution to your customers wants & desires in a simple, inviting, informative way
and providing a mechanism for customers to do something about it.

Focusing on your customer means that you talk about the benefits of your product/service before the features.

That sounds easy, let’s look at it in a bit more detail:

A) PREPARATION

Before you start you need to have some things sorted out in your own mind:

What is the objective of the website? What do you want customers to do after they have viewed your website? How will you measure its success?

Who is your target audience? The more tightly defined the better.

How do you plan to promote the website? - How will customers know they should go to your website in order to find their solution?

What is unique about your business and what sort of image you want to project?

B) CUSTOMER REQUIREMENTS

The number one thing that customers demand from a website is that it is EASY TO USE. Simplicity & flexibility is the key. Customers want to feel that they are in
control of what they see, so use plain & simple language. DO NOT TRY TO BE OVERLY SUBTLE. Your customer doesn’t have the time or inclination to try to figure out what you really mean.

C) PAGES

Your Home Page is critical. You have 15 seconds to create a favourable impression. If you don’t, it won’t matter how good the rest of your website is, your customer will never see it because they have already gone on to someone else.
Your home page must pass the “What’s in it for me” test. It’s the place where you demonstrate how your customer can BENEFIT from owning your product/service.

You also need to create your image/branding & introduce your UNIQUE SELLING PROPOSITION. Quite a task to get all that into one page – that’s why you will need the help of a professional.

All of your other pages should support the overall objective of your website.

D) CONTENT

People read internet pages much faster than they read pages of printed material so your writing style needs to be simple, in plain punchy language with lots of
headings, short paragraphs and bullet points. Use pictures primarily to support the text. Pictures take time to download and so you are generally better to have
fewer, but more highly relevant, pictures. Simple is always better.

E) PROMOTION

Make sure that your website is an integrated part of your overall marketing strategy – it should support & enhance other marketing efforts, rather than standing alone.
There needs to be a compelling reason why people should come visit the website and most often they will learn of this reason through other elements of your marketing program.

You need Webdzinz Winning Websites to design your website

WHY YOU NEED
Webdzinz
Winning
Websites

TO DESIGN YOUR WEBSITE

• Website design that's professional, modern & effective [More]
• Lift your public profile - modernise your image [More]
• Proven results [More]
• With Webdzinz Limited your website can grow as your business does. [More]
• Websites that deliver qualified sales leads [More]
• Focus your marketing on finding your clients "Hot Buttons" [More]
• Surround yourself with successful, experienced professionals who are skilled at guiding you through the website design & creation process [More]

Web site design -- Web site hosting

e marketing solutions -- E-commerce sites

Shopping cart sites -- Web page design

Web site hosting

WEBDZINZ clients are all over Auckland

A website isn't just an IT Solution - first & foremost it is a marketing solution. We are professional designers & professional marketers who take the time to understand your business and your customers before we even start thinking about designing your site. A Winning Website is one that produces qualified sales leads - that's our goal for you. You need a website that is highly customer focused, commands attention, enhances your public image, is quick & easy to use.

For Case Studies of some websites that meet these needs click here

OUR PROMISE

• A creative and professionally designed website at an affordable price that displays your product or service to its best advantage.
• Your website will be UNIQUE.
• We do not use templates or repeat designs from customer to customer.
• Each website is specifically designed to maximise the impact of your goods or services and reflect your distinctive market identity.
• Contact us today to see how we can help your business become more successful with A WINNING WEBSITE.