Friday, May 30, 2008

Your business deserves a Winning Website

EVERY BUSINESS needs a website
YOUR BUSINESS deserves a Webdzinz Winning Website.

Go here to have a look at some of our recent websites - you might find a business like yours. At the very least you might find some ideas that you could use in your own website.

If you are located anywhere in the greater Auckland area we'd like the opportunity to sit down & find out about your business & your customers.

Contact us here

Saturday, May 24, 2008

What makes a good website



To put it simply, a good website is customer focused – it is about providing a solution to your customers wants & desires in a simple, inviting, informative way
and providing a mechanism for customers to do something about it.

Focusing on your customer means that you talk about the benefits of your product/service before the features.

That sounds easy, let’s look at it in a bit more detail:

A) PREPARATION

Before you start you need to have some things sorted out in your own mind:

What is the objective of the website? What do you want customers to do after they have viewed your website? How will you measure its success?

Who is your target audience? The more tightly defined the better.

How do you plan to promote the website? - How will customers know they should go to your website in order to find their solution?

What is unique about your business and what sort of image you want to project?


B) CUSTOMER REQUIREMENTS

The number one thing that customers demand from a website is that it is EASY TO USE. Simplicity & flexibility is the key. Customers want to feel that they are in
control of what they see, so use plain & simple language. DO NOT TRY TO BE OVERLY SUBTLE. Your customer doesn’t have the time or inclination to try to figure out what you really mean.


C) PAGES

Your Home Page is critical. You have 15 seconds to create a favourable impression. If you don’t, it won’t matter how good the rest of your website is, your customer will never see it because they have already gone on to someone else.
Your home page must pass the “What’s in it for me” test. It’s the place where you demonstrate how your customer can BENEFIT from owning your product/service.

You also need to create your image/branding & introduce your UNIQUE SELLING PROPOSITION. Quite a task to get all that into one page – that’s why you will need the help of a professional.

All of your other pages should support the overall objective of your website.


D) CONTENT

People read internet pages much faster than they read pages of printed material so your writing style needs to be simple, in plain punchy language with lots of
headings, short paragraphs and bullet points. Use pictures primarily to support the text. Pictures take time to download and so you are generally better to have
fewer, but more highly relevant, pictures. Simple is always better.


E) PROMOTION

Make sure that your website is an integrated part of your overall marketing strategy – it should support & enhance other marketing efforts, rather than standing alone.
There needs to be a compelling reason why people should come visit the website and most often they will learn of this reason through other elements of your marketing program.

Friday, May 23, 2008

You need Webdzinz Winning Websites to design your website

WHY YOU NEED
Webdzinz
Winning
Websites

TO DESIGN YOUR WEBSITE

  • Website design that's professional, modern & effective [More]
  • Lift your public profile - modernise your image [More]
  • Proven results [More]
  • With Webdzinz Limited your website can grow as your business does. [More]
  • Websites that deliver qualified sales leads [More]
  • Focus your marketing on finding your clients "Hot Buttons" [More]
  • Surround yourself with successful, experienced professionals who are skilled at guiding you through the website design & creation process [More]

Web site design -- Web site hosting

e marketing solutions -- E-commerce sites

Shopping cart sites -- Web page design

Web site hosting


WEBDZINZ clients are all over Auckland

A website isn't just an IT Solution - first & foremost it is a marketing solution. We are professional designers & professional marketers who take the time to understand your business and your customers before we even start thinking about designing your site. A Winning Website is one that produces qualified sales leads - that's our goal for you. You need a website that is highly customer focused, commands attention, enhances your public image, is quick & easy to use.

For Case Studies of some websites that meet these needs click here


OUR PROMISE

  • A creative and professionally designed website at an affordable price that displays your product or service to its best advantage.
  • Your website will be UNIQUE.
  • We do not use templates or repeat designs from customer to customer.
  • Each website is specifically designed to maximise the impact of your goods or services and reflect your distinctive market identity.
  • Contact us today to see how we can help your business become more successful with A WINNING WEBSITE.